About us

The Press and Standard began publication in 1877 as a weekly newspaper owned by the W.W. Smoak family.

The newspaper serves Walterboro in Colleton County, a rural coastal county located between Charleston County and Beaufort County. Interstate 95, connecting Maine to Florida, divides Colleton County into eastern and western portions. The eastern portion contains most of Walterboro, the largest community in the county and a large part of the Ashepoo, Combahee and South Edisto rivers, which form the ACE Basin, one of the largest undeveloped estuaries on the east coast of the United States. West of I-95, Colleton County is more rural, with thousands of undisturbed acres of land.

Our flagship publication, The Press and Standard, is published each Thursday and delivered to 4,000 subscribers by the United States Postal Service.

Our total market coverage newspaper, The Rockin’ Shopper, is carrier-delivered each Monday to 10,500 homes and businesses in Colleton County.

These products, in combination with our website — walterborolive.com — deliver news and advertising to over 35,000 readers each week.

6 Reasons we love publishing our products in Colleton County:

Moderate Climate – Colleton County has about eight months of warm weather every year. With 84% of the county covered in forests, we are assured of clean, fresh air. The warm, humid temperate climate with no dry season is ideal for plants and wildlife.

Lower Cost of Living – The cost of living in South Carolina is 7.3% lower than the national average. The average household price is $150,000. Walterboro and Colleton County appreciate very little traffic with easy access to banking, shopping and other everyday needs. Everything is right at our fingertips without the big city headaches.

Rich, Well-Preserved History – We are serious about preserving our historic architecture and landscape.

Potential for Growth – The City of Walterboro is positioned on the road to everywhere, strategically located on I-95, a short drive from I-26 and I-16. The Colleton County Economic Alliance offers industry incentives to attract manufacturing, distribution, and aviation investments and a commitment to protecting our beautiful, historic waterways, shores and landscapes allowing for an unsurpassed quality of life.

Southern Hospitality – South Carolina is ranked one of the friendliest states in the nation. We enjoy the comforts of small-town America and our best asset is our people.

Heaven For Those Who Love The Outdoors — The ACE Basin consists of approximately 350,000 acres of diverse habitats including pine and hardwood uplands, forested wetlands, fresh, brackish and saltwater tidal marshes, barrier islands and beaches. The ACE Basin’s unique estuarine system, the largest of its type in the state, provides invaluable habitat for a rich diversity of finfish and shellfish resources.  The basin hosts a wealth of wildlife resources, including such endangered and threatened species as bald eagles, wood storks, ospreys, loggerhead sea turtles and shortnose sturgeon, and offers a variety of recreational uses.

Our newspapers and magazines have won numerous state and national awards including the South Carolina Press Association General Excellence Award, signifying the best semi-weekly newspaper in the state.

Address: 1025 Bells Hwy., Walterboro, S.C. 29488

Phone: 843-549-2586

Parent Company: Smith Newspapers, Inc. – Ft. Payne, Ala.


  • The Press and Standard • Weekly (Thursday)
  • The Rockin’ Shopper • Weekly (Tuesday)
  • Colleton Magazine (Spring & Fall) 

ISSN 1069-2193 (Print), ISSN 2834-8737(Online)



Phone: 843-549-2586 ext. 124
Email:  publisher@lowcountry.com

Marketing / Sales
Phone: 843-549-2586 ext. 274

Dana Erickson
Managing Editor
Phone: 843-549-2586 ext. 276
Email: editor@lowcountry.com

843-549-2586 ext. 271

Amanda Mosley
Production, Classified Advertising, Obituaries & Legals
Phone: 843-549-2586 ext. 101
Email: pressads2@lowcountry.com

Email: pressclass@lowcountry.com