Madison Stieglitz hired as new city tourism director

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The City of Walterboro has announced the hiring of Madison Stieglitz as the new tourism director.

A lifelong resident of Walterboro, Madison is a 2015 graduate of Colleton Preparatory Academy. She received a bachelor of arts in communications from the College of Charleston, with a minor in political science in 2018.

Stieglitz said, “I truly appreciate my hometown. I will work tirelessly to give the residents of the City of Walterboro a reason to brag about where they live.” Stieglitz, who is eager to start, said, “I look forward to serving the community and implementing new ideas for the future.”

Assistant City Manager Hank Amundson said, “Her vision for marketing and growing the offerings in Walterboro came through loud and clear in the interview process, which was a rigorous one that culminated with a ‘Shark Tank’-style presentation by the finalists charged with showing us how they would sell Walterboro.

“The city’s tourism department will work closely with active local businesses and our wonderful non-profit partners, such as the Colleton County Museum and Farmers’ Market and the South Carolina Artisans Center to make Walterboro an even better place for both residents and our valued visitors,” he said.

The spring and summer seasons of 2020 have been very different due to COVID-19. As a way to help slow the pandemic locally, all of the major events that many activities that all know and love had to be cancelled. Events postponed for the year included the annual Rice Festival, Criterium, and Taste of Walterboro, as well as the new and highly anticipated Walterboro History, Arts, and Music Festival, dubbed the WHAM Festival. Additionally, countless parties, weddings, and other gatherings were either postponed or cancelled as well.

But this week, there was a bright spot. “While the virus is still with us, it is time to start ramping up marketing as we climb out of this. Hiring Madison is the first step in this process.”

Stieglitz began her new position as tourism director on October 19. She will be based in the Walterboro Wildlife Center and will hit the ground running by meeting with partners and businesses, creating new marketing materials, and preparing to re-charge Walterboro’s tourism development and marketing efforts in coordination with the Walterboro Tourism Commission. Amundson said, “We want to do everything possible to make sure that the upcoming year will be one filled with excitement, energy and even some new events. We have not even begun to realize the potential of the new Wildlife Center and amphitheater. We can take our downtown to the next level by utilizing this facility. Madison has the vision to make that a reality.”

To learn more about all the things coming up in the City of Walterboro, follow the city on Facebook (@cityofwalterboro), Instagram (@visitwalterboro) and Twitter (@walterboroSC).

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