PRESS RELEASE. The privately-owned Adams Outdoor Billboard Company is launching a powerful campaign of unbridled love and optimism––at a time when the world desperately needs both.
Just as so many artists through the generations––the Dutch master Van Gogh, for example––have found peace and joy in the simple beauty of the sunflower, the campaign features a bright yellow sunflower bursting off a blazing cobalt sky.
The sunflower billboards are meant to serve as a beacon of support for war-devasted Ukraine and its courageous citizens. The billboards will be featured in 14 markets across seven states.
Locally, about 25 billboards will be going up in Colleton County, Hampton County and Beaufort County: each of these billboards will show the sunflower symbol.
The simple, compelling design draws inspiration from the increasing global visibility of UIkraine’s enduring national flower, which has long been a symbol of joy and peace. The iconic sunflower image gained new relevance recently when a viral video, seen by millions, captured a brave Ukrainian woman forcefully demanding that invading Russian soldiers put sunflower seeds in their pockets, so the brilliant flowers could bloom where the enemy soldiers fell in battle.
“The sunflower plays a rich role in Ukrainian history as a symbol of resistance, unity and hope. In 1996, when the country gave up its nuclear weapons, Ukrainians planted sunflowers at the Pervomaysk missile base,” said Tony Cioffi, General Manager for the Adams Eastern Pennsylvania market. “The bright yellow flower against the sky is also a nod to the iconic Ukrainian flag.”
The quantity and prevalence of the Adams campaign posting will be a testament to the power of the outdoor medium. It demonstrates how the creative, dramatic use of posters can influence, inspire, and educate an audience by making an emotional connection about contemporary events.
