I93.7 Moving to Burton | News | The Press and Standard

by | October 31, 2016 4:43 pm

New owners change format and location

Apex Broadcasting, Inc. has purchased WALI-FM, I93.7 from Premiere Enterprises, LLC (PE).

Apex Broadcasting, located at 2294 Clements Ferry Rd, Charleston, has been interested in acquiring the station for quite some time as part of its expansion plans in South Carolina and Georgia.  The broadcasting company owns five stations in the Charleston market including Kickin’ 92.5, Chuck 101.7, Star 99.7, The Box 99.3 and Heaven 1300.  Most of these stations have enough signal strength to serve most of Colleton County and the City of Walterboro.  Moving WALI-FM to Burton will allow Apex to reach a new market between Walterboro and its stations on Hilton Head.  The company plans to change the station format to “talk radio.”

Jason J. Dandridge, CEO of PRTC, said, “We were happy to bring local radio back to the area after a two-year absence, but the offer from Apex will allow us to focus on our core business. We plan to reinvest these funds into the infrastructure needed to provide our members with the bandwidth they will need for ‘the connected home’ of the future.”

PRTC will be enhancing local communications, utilizing its growing video services featuring local content, news and events.  PRTC will continue operating I93.7 until the station transition to Apex Broadcasting, expected early next year.

comments » 5

  1. Comment by Jimmy Wright

    November 1, 2016 at 12:21 pm

    I am truly angered by this news.
    i93.7 has re-become a jewel for Walterboro & Colleton County.
    Ever since PRTC acquired the rights to resurrect the station it has been great for our community.
    Now that PRTC has raised a cash cow, they are selling it off for a payday.
    It’s just truly sad to think that they promote us to Keep our Bucks in the ‘Boro, but truth be told you should just sell out & collect the check…

  2. Comment by Shirley Wilmot

    November 1, 2016 at 12:30 pm

    I am sorry to hear that the radio station is moving. I can’t believe the talk-radio format is more popular! And what will happen with our church’s weekly broadcast? It was a good way to help spread the gospel to those who couldn’t attend church.

  3. Comment by Dawn Munro

    November 1, 2016 at 1:37 pm

    Sorry to see PRTC sell out like so many other companies! I guess the ‘Bucks in the Boro’ doesn’t apply to local businesses when someone is waving $$ in their face! It has been nice being able to listen to a station that provided the spirit of our community for all who tuned in.

  4. Comment by Gary Hermann

    November 1, 2016 at 3:27 pm

    Though I’m not a big fan of WALI’s current programming format, I did listen to the station for local sports, the Thursday football program, swap shop, and the Sunday church programming. No sense in reiterating the above comments beyond saying that I agree with them fully. Take the money and run PRTC!!!

  5. Comment by The Rabbit

    November 1, 2016 at 8:43 pm

    Agree with all the other comments, it certainly seems like a pretty tasteless, but not surprising, move on the part of PRTC to revive and build up a station that the community enjoyed and actually used, just to turn around and sell it. Considering PRTC is one of the larger backers of the “Bucks in the Boro” and other community-focused projects, this really is both a disappointment and a shock.

    Furthermore, while we can receive them,none of the other Apex stations offer anything that directly involves or benefits our community. Since it has nothing local or centralized to Colleton County, such as swap meet, local games, local church broadcast or even local events, that certainly isn’t an equal, or even valid trade-off.

    Way to go PRTC & PRTC’s Board of Directors.

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