I93.7 Moving to Burton | News | The Press and Standard
by The Press and Standard | October 31, 2016 4:43 pm
New owners change format and location
Apex Broadcasting, Inc. has purchased WALI-FM, I93.7 from Premiere Enterprises, LLC (PE).
Apex Broadcasting, located at 2294 Clements Ferry Rd, Charleston, has been interested in acquiring the station for quite some time as part of its expansion plans in South Carolina and Georgia. The broadcasting company owns five stations in the Charleston market including Kickin’ 92.5, Chuck 101.7, Star 99.7, The Box 99.3 and Heaven 1300. Most of these stations have enough signal strength to serve most of Colleton County and the City of Walterboro. Moving WALI-FM to Burton will allow Apex to reach a new market between Walterboro and its stations on Hilton Head. The company plans to change the station format to “talk radio.”
Jason J. Dandridge, CEO of PRTC, said, “We were happy to bring local radio back to the area after a two-year absence, but the offer from Apex will allow us to focus on our core business. We plan to reinvest these funds into the infrastructure needed to provide our members with the bandwidth they will need for ‘the connected home’ of the future.”
PRTC will be enhancing local communications, utilizing its growing video services featuring local content, news and events. PRTC will continue operating I93.7 until the station transition to Apex Broadcasting, expected early next year.