Farmers Market receives grant | News | The Press and Standard

by | April 16, 2016 5:00 am

Last Updated: April 13, 2016 at 3:24 pm

The Colleton County Farmers Market has received a grant from AgSouth Farm Credit to aid in promoting the market.
The market will use the $1,000 grant for advertising promoting the market. In addition, the market will receive 100 reusable AgSouth-branded “Think Outside the Store” bags to distribute to market shoppers.
Farmers Market Manager Ted Chewning said, “We are very thankful to have been selected to receive AgSouth’s ‘Think Outside the Store’ farmers market grant. We think it will go a long way in helping us promote the market and in encouraging our community to think ‘farm fresh’ when planning their meals.”
“We hope these reusable bags will help our community members remember to shop our market first before automatically heading to the grocery store,” said Gary Brightwell, director of the Colleton Museum and Farmers Market.
AgSouth Farm Credit Marketing Director Christy Smith said “to be eligible to receive a grant, applicants had to provide a detailed marketing plan describing how they would use the grant funds to promote the market. We received a total of 55 grant applications with some very creative marketing plans, and it was very hard for our selection committee to choose among the many excellent applications we received.”
Smith added, “The Colleton Museum and Farmers Market was chosen because of its strategic and very specific marketing plan designed to increase public awareness of the market.”
She explained, “Many farmers get their start selling to local markets. Our grant program was designed to support these young farmers by helping to create public awareness of how choosing to shop at your local farmers market benefits not only a community’s health, but also its economy, much in the same way our own patronage program [the cooperative’s profit sharing program] benefits not only our members, but the communities we serve.”

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